Palo Fierro is a limited series in a tequila brand that promotes conservation for public lands and National Parks. I wanted to focus on creating a sustainable brand in a relatively unsustainable field: Tequila. This brand gives everyone the chance to support the land through each bottle purchased. Sustainability has always been a staple in my designs and being able to apply it to packaging and product design is my overall goal, along with showcasing the beauty of the southwest.